Cosmetic Industry

Digital Marketing for Lush

By: Dilmanjot Gill

·         According to my point of view, being a marketer for Lush. I will focus on promoting the originality of the product. As Lush products are made up of natural ingredients.

·         I will organize some live Shows on some exceptional events. These events can attract many customers. These shows will also attract the media which will help the company.

·         As 2015 was accounted for a successful year for live. Facebook, you tube, Twitter, Instagram and many more social Medias presented live recordings. So, being live on these social networking sites will result in increase in number of customers.

·         My target audience will be adults that is 19-45. But we will also launch some totally natural products for the children and older people. As natural products don’t cause allergies so these products will be safe for our older and younger market. But are major target will be the adults.

·         Before launching the new product we will do a press conference in which we will announce the date for launching the product. Our idea is to launch the during summer travel time. Because at that time people spend a lot on beauty and skin care products.

·         We will use all the available platforms to build new customers. We will promote the product through Facebook, Instagram, YouTube and twitter. We will also do some more online advertisements. Our goal is to gain 40,000 more likes on Facebook official page in 1 month. If there is any existing of the fake pages on Facebook we will complaint about it to the Facebook officials.

·         Adults these days are very active on social media. So, as we are going to use all the social media platforms the customers will be definitely attracted towards the product.