Cosmetic Industry

Analysis of Sephora and Revlon on Facebook

By Rupinder Kaur

Sephora –

As we know facebook is becoming one of the most important social media tools in today’s world and almost every company have their facebook business pages and social profiles on that.so, like them, Sephora has a good Facebook official page.

v  They often post a different type of their updated information on Facebook such as about their new products, sales, beauty studio events, and discount products etc.

v  In this business world, 50/50 rule is the very important to rule and Sephora apply this rule very effectively they frequently post some article, videos and other related information with their industry on their official Facebook pages.

v  Sephora uses Health/Beauty, Skin Care, Touchy brush, Benefits cosmetics etc as a keyword of their assignment.

v  The most recent updated post of Sephora is about their product “Rose Flora Toner”.

v  This post is very successful because they give all description about the product and other related information.

v  They have 15,308,851 likes on their page and 15,307,068 follower.

Revlon –

v  They post different things on their facebook pages such as about cosmetics, makeup, mascara, sales and discounted products etc.

v  Yes, like Sephora they also follow the 50/50 rule by posting updated information on videos and article related to their industry.

v  Revlon use chooses to love, design works, cosmetics, stealing beauty, Revlon outer love etc as a keyword on their page.

v  The most recent post is their add video by Gwen Stefani

v  This is very popular because this inspired by the real story and they promote Revlon by choosing love and positivity and their message of inspiring love around the world.

v  Revlon have 8,272,156 likes, 8,267,275 followers on their page.