Cosmetic Industry

Analysis of YouTube Channel

By: Dilmanjot Gill

If we take a look on the YouTube channel of both the companies it can be seen that both companies have enormous followers. This is 89,990 for the Mary Kay and 211,583 for Lush.

·         Lush upload about 4-5 videos in a month but they did not uploaded any video in the last month. On the other hand Mary Kay posts about 2-3 videos each month.

·         Lush uploads the videos contain some social surveys and some celebrities talking about their product. They also uploaded the commercials on their channels. There is also a video about Lush Summit organized in end of 2016 whereas Mary kay most of the videos are advertisements and some of them are about the achievements of the company that it made on last 2 years. The company also posted a videos on this year’s New York’s Fashion week.

·         Lush’s most popular video from the last 15 is about the making of Lush body wash and soap. The title of the video is "Lush How it’s made: intergalactic Bomb”. The video has 299,901 views having 5000 likes and only 25 dislikes. Mary Kay’s most popular video from the last 15 is about a facial cream. The title of the video is “Mary Kay revealing radiance”. The video has 15,000 views on it 144 like and only 2 dislikes.

·         These videos are successful because the videos are full of knowledge and the video links are also shared on Facebook. Facebook is a big platform which leads to increase in views.

·         Mary Kay have average of 9000 views on each video whereas Lush have average of 160,000 views on each video.