Cosmetic Industry Analysis Content Marketing idea for Loreal by Harmanpreet Kaur Sidhu

1.   Social promotional blog post – Content marketing idea for Loreal brand

There are 3 keys of content marketing for loreal brand

·        Education

L'Oreal Paris is a put stock in brand. The organization gloats high brand devotion and spectacular rehash business. Once a female buyer finds a cosmetics or excellence item that she enjoys, she tends to stay with it. This opens L'Oreal Paris up to an entire host of substance promoting openings around instruction. The most effective method to recordings, DIY, and giving certainties to purchasers are basic ways the brand elevates itself to its clients, all while giving helpful data and drawing in new fans.

•        Empowerment

L'Oreal is about enabling its clients. The organization advances itself as more than only a restorative and excellence mark yet as a wellspring of quality and certainty for its buyers. L'Oreal is cautious about ensuring its substance enables clients and abandons them with an uplifting viewpoint toward the brand.

•        Aspiration

By supporting occasions, for example, the Golden Globes and Project Runway, L'Oreal has situated the brand as trademark for desire. The fabulousness of a honors occasion or the high unmistakable quality of a mold show are impeccable spots for L'Oreal to embed and set up itself as the item to buy in the event that you need to enhance yourself and achieve higher objectives for wellbeing and excellence.

Infographics by Rupinder Kaur

Cosmetic analysis industry Loreal and aveeon on twitter by Harmanpreet Kaur Sidhu

1.   Social promotion blog post #2 – Brand A loreal and Brand B Aveeon on twitter

Any brand can recount a story on Twitter. In any case, to genuinely emerge in an over-soaked media condition, brands need to enable their group of onlookers to end up some portion of the telling.When clients help a brand to recount a story, it makes them feel like they're a piece of an option that is greater than themselves—which fabricates devotion, informal exchange and positive relationships.Some organizations have taken this type of coordinated effort to moving levels on Twitter. Here is one case of loreal brand.

L'Oréal's Golden Globes battle helped buyers reproduce celebrity central looks continuously. As famous people landed in the most recent styles, the beautifying agents organization utilized a 360-degree camera to shoot how-to recordings to help gatherings of people reproduce the looks all alone. The recordings were transformed into GIFs, which were then presented on L'Oréal's online networking profiles. Advanced tweets and promotions drove online networking clients to the substance, which additionally incorporated a connection to a web based business webpage

Brand A loreal –

https://mobile.twitter.com/loreal

Brand B Aveeon –

https://mobile.twitter.com/aveenomongolia

Cosmetic industry analysis Loreal and Aveeon on youtube by Harmanpreet Kaur Sidhu

1.   Social promotion blog post #3 – Brand A loreal vs Brand B Aveeon on youtube

Youtube is the video monster which turns into the stage for the advertisers and particularly for the magnificence advertisers. Magnificence is the most focused substance on the Youtube stage. More than 16 billion video perspectives are seen towards the magnificence channels on Youtube stage. Numerous restorative brands are contending on the Youtube stage for better leads. Here is one case to advance restorative brand on the Youtube stage.

In the first place things to begin with, run with an impeccable technique keeping in mind the end goal to advance the restorative brand. Fabricate a marked Youtube channelwith great logo plan and channel outline alongside impeccable depiction and connections to your site. Arrange a battle that can pull in the purchasers towards your items. Many top brands like L'Oreal Paris beautifiers brands joined forces with the Youtube stars in excellence classification keeping in mind the end goal to publicize their items in their recordings. This is the general strategy that was being used today. In this way, proceed with an unmistakable and immaculate procedure to thump the entryways of accomplishment on Youtube stage.

Brand A Loreal –

https://www.youtube.com/user/lorealpariscanada

 Brand B Aveeon

https://youtu.be/YOkD5dBFPmc

Infographic by Komalpreet Kaur- Cosmetic Industry.

Cosmetic Industery Analysis of Loreal and Aveeon on Facebook by Harmanpreet Kaur Sidhu

INDUSTRY – COSMETIC PRODUCTS

Two brand that I have choose is loreal brand and aveeon brand.

1.   Social promotion for blog post #1 – Brand A loreal vs Brand B aveeon on facebook

         Brand A loreal –

https://www.facebook.com/lorealprofessionnel.ca/?brand_redir=358652380937681

Facebook advanced loreal and aveeon mark by various sorts occasions. Here is one occasion that advanced by facebook for loreal brand.The name of occasion is hair form night. It is hung on 12 May in Toranto.This occasion is devoted to hair pattern and excellence.

Primary elements of occasion are:

•        .We've prepared Toronto's top hairdressers to offer you a full hair encounter: FREE proficient conclusion and counsel, and FREE styling session.

•        The HAIR FASHION NIGHT will be an awesome chance to have entry to our beauticians and their aptitude.

•        Beyond a free styling session, beauticians will be there to tune in and prescribe the best hair shading and trim as per your face shape, skin and goals, and additionally the most adjusted items to replicate the look or deal with it once the night is over.

Brand B - Aveeon

https://www.facebook.com/191704024550/photos/10154651963609551/

Cosmetic Industry

New Idea for promoting business

By Rupinder Kaur

As I go through the all this information of my two brands Sephora and Revlon. They both are very successful in their business. I already done the SEO on these two brands so, at the end based on my thinking and observations I found that Sephora is doing more well in their business on social media as compare to the Revlon because they have a huge number of followers, likes and subscribers on their various social media official pages that are on Facebook, Twitter, Instagram and on YouTube also but Revlon is also give a tough competition to them.

Here I want to discuss about a campaign for Revlon.

·         My basic idea is they have to create a new video on YouTube and they have to post the same video on all their social media pages for advertising their products with younger college going girls/ladies from different countries such as chines, Africans, north American and Indians etc.

·         So, our main audience is youngers, ladies 20-35 etc.

·         Video with the message of beauty and love.

·         My goal is to take the 5000 likes, 6000 followers, and 4500 subscribes.

·         Back to school

·         I am going to promote this video on Facebook and also on tweeter and YouTube because these social media tools became very famous now days people follow their loving brands on these social media sites likes and subscribes them specially the younger people. I am also going to post it on Pinterest because Pinterest in very popular among women.

·         It’s going to attract people because girls of different countries that represent their own cultures and countries are going to promote Revlon’s products in this video so, people feel it quite interesting.

Cosmetic Industry

Sephora vs Revlon on YouTube

By Rupinder Kaur

Everyone knows that YouTube became a very popular social media tool and people continuously update different type of videos on YouTube either personal or related to business. My two brands Sephora and Revlon have their official YouTube pages and they regularly post videos.

ü  Sephora regularly posts their videos on YouTube like 1-2 videos within 4 days and Revlon post 2 videos within 5 -8 days.

ü  Sephora and Revlon both their videos on YouTube related to their products and other updated information. Sephora also gives some tips like how to apply a product to their YouTube videos. Like them, Revlon also posts the same type of videos but like a commercial, celebrity post, news etc.

ü  In the description area they have keywords, a description about their company and brand such as Sephora use channels, playlists, videos, lets beauty together as keywords and they also have a short description about their company’s brand. Revlon also uses some keywords like loveln3 words, the power of love, Revlon and they also show playlists and discussion including description.

ü  Sephora’s most updated and popular video is about tips in this video they give the tips about how to apply liquid lipsticks etc. Quick Tip: Crusty Lips & Lip Fixes | Sephora

https://www.youtube.com/watch?v=ule4nqIC9Vc

ü  Revlon‘s most updated post is about their color stay foundation test that's become very popular on YouTube they have almost 12,622 views.

https://www.youtube.com/watch?v=JtWQahjlFoE&t=30s

ü  I think these two posts are very popular because no doubt both companies promote their products through these videos but they also give some tips to people related to different products so people like that.

ü    Headings	ü    Sephora	ü    Revlon
ü    Quantifiable data	ü    2080 videos ü    753K Subscribers ü    5 links of other              social sites	ü    400 videos ü    58K subscribers ü    4 links to other social sites.

ü   

Cosmetic Industry

Sephora vs Revlon on Twitter

By Rupinder Kaur

Twitter is also one of the main social media tools where people regularly post different things and people tweet on that. Moreover, business companies also have their pages on tweeter and also post their daily updated information like that Sephora and Revlon also have their official pages on twitter.

      Sephora and Revlon often update their posts on tweet regularly. Sephora

Post almost 3 within a day and on the other hand, Revlon has 2-4 in a day.

      They both are cosmetic brands so they post similar type of stuff like their new product’s information, about their events/sales, coupon, gift cards, consumer reviews etc.

      Yes, each brand is using the 50/50 rule by posting the updated information related to their cosmetic industry such as videos, articles, news etc.

Headings	Sephora	Revlon
Key words	#Let’s beauty together, #Sephora gift cards, # NationalAlmondDay # water foundation #my five word mantra	#Revlon kiss balm #choose love #revlonXgwen #missbelindaxox #Valentine’s day
Recent tweets	Monthly beauty box play	Revlon Kiss Balm
Moz info	Tweets- 68.K Following- 272.K Followers- 2.16M Likes-  3326	Tweets- 10.6K Following- 1139 Followers- 383K Likes- 6528

       (Sephora)Their recent post that’s about their monthly beauty box is very popular on their tweeter page they have almost 500 likes on that and 50 people share that post and 25 retweets on it.

      (Revlon) Their recent post is about their lip balm #RevlonKissBalm that’s very popular on their twitter page it is lip balm with different flavors. They have almost 35 likes 20 retweets etc but it’s just posted 2 hours ago.

So, we observed from the above-mentioned information that both of brands have a number of followers, likes and following on their pages and they gave tough competitions to each other.

Cosmetic Industry

Analysis of Sephora and Revlon on Facebook

By Rupinder Kaur

Sephora –

As we know facebook is becoming one of the most important social media tools in today’s world and almost every company have their facebook business pages and social profiles on that.so, like them, Sephora has a good Facebook official page.

v  They often post a different type of their updated information on Facebook such as about their new products, sales, beauty studio events, and discount products etc.

v  In this business world, 50/50 rule is the very important to rule and Sephora apply this rule very effectively they frequently post some article, videos and other related information with their industry on their official Facebook pages.

v  Sephora uses Health/Beauty, Skin Care, Touchy brush, Benefits cosmetics etc as a keyword of their assignment.

v  The most recent updated post of Sephora is about their product “Rose Flora Toner”.

v  This post is very successful because they give all description about the product and other related information.

v  They have 15,308,851 likes on their page and 15,307,068 follower.

Revlon –

v  They post different things on their facebook pages such as about cosmetics, makeup, mascara, sales and discounted products etc.

v  Yes, like Sephora they also follow the 50/50 rule by posting updated information on videos and article related to their industry.

v  Revlon use chooses to love, design works, cosmetics, stealing beauty, Revlon outer love etc as a keyword on their page.

v  The most recent post is their add video by Gwen Stefani

v  This is very popular because this inspired by the real story and they promote Revlon by choosing love and positivity and their message of inspiring love around the world.

v  Revlon have 8,272,156 likes, 8,267,275 followers on their page.