Friday 17 March 2017

Cosmetic Industry Analysis Content Marketing idea for Loreal by Harmanpreet Kaur Sidhu

1.   Social promotional blog post – Content marketing idea for Loreal brand



There are 3 keys of content marketing for loreal brand

·        Education
L'Oreal Paris is a put stock in brand. The organization gloats high brand devotion and spectacular rehash business. Once a female buyer finds a cosmetics or excellence item that she enjoys, she tends to stay with it. This opens L'Oreal Paris up to an entire host of substance promoting openings around instruction. The most effective method to recordings, DIY, and giving certainties to purchasers are basic ways the brand elevates itself to its clients, all while giving helpful data and drawing in new fans.

•        Empowerment

L'Oreal is about enabling its clients. The organization advances itself as more than only a restorative and excellence mark yet as a wellspring of quality and certainty for its buyers. L'Oreal is cautious about ensuring its substance enables clients and abandons them with an uplifting viewpoint toward the brand.

•        Aspiration


By supporting occasions, for example, the Golden Globes and Project Runway, L'Oreal has situated the brand as trademark for desire. The fabulousness of a honors occasion or the high unmistakable quality of a mold show are impeccable spots for L'Oreal to embed and set up itself as the item to buy in the event that you need to enhance yourself and achieve higher objectives for wellbeing and excellence.

Thursday 16 March 2017

Infographics by Rupinder Kaur


Cosmetic analysis industry Loreal and aveeon on twitter by Harmanpreet Kaur Sidhu

1.   Social promotion blog post #2 – Brand A loreal and Brand B Aveeon on twitter

Any brand can recount a story on Twitter. In any case, to genuinely emerge in an over-soaked media condition, brands need to enable their group of onlookers to end up some portion of the telling.When clients help a brand to recount a story, it makes them feel like they're a piece of an option that is greater than themselves—which fabricates devotion, informal exchange and positive relationships.Some organizations have taken this type of coordinated effort to moving levels on Twitter. Here is one case of loreal brand.

L'Oréal's Golden Globes battle helped buyers reproduce celebrity central looks continuously. As famous people landed in the most recent styles, the beautifying agents organization utilized a 360-degree camera to shoot how-to recordings to help gatherings of people reproduce the looks all alone. The recordings were transformed into GIFs, which were then presented on L'Oréal's online networking profiles. Advanced tweets and promotions drove online networking clients to the substance, which additionally incorporated a connection to a web based business webpage


Brand A loreal –





Brand B Aveeon –








Tuesday 14 March 2017

Cosmetic industry analysis Loreal and Aveeon on youtube by Harmanpreet Kaur Sidhu



1.   Social promotion blog post #3 – Brand A loreal vs Brand B Aveeon on youtube

Youtube is the video monster which turns into the stage for the advertisers and particularly for the magnificence advertisers. Magnificence is the most focused substance on the Youtube stage. More than 16 billion video perspectives are seen towards the magnificence channels on Youtube stage. Numerous restorative brands are contending on the Youtube stage for better leads. Here is one case to advance restorative brand on the Youtube stage.

In the first place things to begin with, run with an impeccable technique keeping in mind the end goal to advance the restorative brand. Fabricate a marked Youtube channelwith great logo plan and channel outline alongside impeccable depiction and connections to your site. Arrange a battle that can pull in the purchasers towards your items. Many top brands like L'Oreal Paris beautifiers brands joined forces with the Youtube stars in excellence classification keeping in mind the end goal to publicize their items in their recordings. This is the general strategy that was being used today. In this way, proceed with an unmistakable and immaculate procedure to thump the entryways of accomplishment on Youtube stage.

Brand A Loreal –





 Brand B Aveeon







Monday 13 March 2017

Infographic by Komalpreet Kaur- Cosmetic Industry.



Cosmetic Industery Analysis of Loreal and Aveeon on Facebook by Harmanpreet Kaur Sidhu

INDUSTRY – COSMETIC PRODUCTS






Two brand that I have choose is loreal brand and aveeon brand.

1.   Social promotion for blog post #1 – Brand A loreal vs Brand B aveeon on facebook


         Brand A loreal –



Facebook advanced loreal and aveeon mark by various sorts occasions. Here is one occasion that advanced by facebook for loreal brand.The name of occasion is hair form night. It is hung on 12 May in Toranto.This occasion is devoted to hair pattern and excellence.

Primary elements of occasion are:

•        .We've prepared Toronto's top hairdressers to offer you a full hair encounter: FREE proficient conclusion and counsel, and FREE styling session.

•        The HAIR FASHION NIGHT will be an awesome chance to have entry to our beauticians and their aptitude.

•        Beyond a free styling session, beauticians will be there to tune in and prescribe the best hair shading and trim as per your face shape, skin and goals, and additionally the most adjusted items to replicate the look or deal with it once the night is over.

Brand B - Aveeon











Sunday 12 March 2017


Cosmetic Industry

New Idea for promoting business

By Rupinder Kaur







As I go through the all this information of my two brands Sephora and Revlon. They both are very successful in their business. I already done the SEO on these two brands so, at the end based on my thinking and observations I found that Sephora is doing more well in their business on social media as compare to the Revlon because they have a huge number of followers, likes and subscribers on their various social media official pages that are on Facebook, Twitter, Instagram and on YouTube also but Revlon is also give a tough competition to them.

Here I want to discuss about a campaign for Revlon.

·         My basic idea is they have to create a new video on YouTube and they have to post the same video on all their social media pages for advertising their products with younger college going girls/ladies from different countries such as chines, Africans, north American and Indians etc.

·         So, our main audience is youngers, ladies 20-35 etc.

·         Video with the message of beauty and love.

·         My goal is to take the 5000 likes, 6000 followers, and 4500 subscribes.

·         Back to school

·         I am going to promote this video on Facebook and also on tweeter and YouTube because these social media tools became very famous now days people follow their loving brands on these social media sites likes and subscribes them specially the younger people. I am also going to post it on Pinterest because Pinterest in very popular among women.

·         It’s going to attract people because girls of different countries that represent their own cultures and countries are going to promote Revlon’s products in this video so, people feel it quite interesting.






Friday 10 March 2017


Cosmetic Industry

Sephora vs Revlon on YouTube

By Rupinder Kaur



Everyone knows that YouTube became a very popular social media tool and people continuously update different type of videos on YouTube either personal or related to business. My two brands Sephora and Revlon have their official YouTube pages and they regularly post videos.

ü  Sephora regularly posts their videos on YouTube like 1-2 videos within 4 days and Revlon post 2 videos within 5 -8 days.

ü  Sephora and Revlon both their videos on YouTube related to their products and other updated information. Sephora also gives some tips like how to apply a product to their YouTube videos. Like them, Revlon also posts the same type of videos but like a commercial, celebrity post, news etc.

ü  In the description area they have keywords, a description about their company and brand such as Sephora use channels, playlists, videos, lets beauty together as keywords and they also have a short description about their company’s brand. Revlon also uses some keywords like loveln3 words, the power of love, Revlon and they also show playlists and discussion including description.



ü  Sephora’s most updated and popular video is about tips in this video they give the tips about how to apply liquid lipsticks etc. Quick Tip: Crusty Lips & Lip Fixes | Sephora













ü  Revlon‘s most updated post is about their color stay foundation test that's become very popular on YouTube they have almost 12,622 views.




ü  I think these two posts are very popular because no doubt both companies promote their products through these videos but they also give some tips to people related to different products so people like that.

ü    Headings
ü    Sephora
ü    Revlon
ü    Quantifiable data
ü    2080 videos
ü    753K Subscribers
ü    5 links of other              social sites
ü    400 videos
ü    58K subscribers
ü    4 links to other social sites.

ü   






Thursday 9 March 2017


Cosmetic Industry

Sephora vs Revlon on Twitter

By Rupinder Kaur

Twitter is also one of the main social media tools where people regularly post different things and people tweet on that. Moreover, business companies also have their pages on tweeter and also post their daily updated information like that Sephora and Revlon also have their official pages on twitter.



*      Sephora and Revlon often update their posts on tweet regularly. Sephora

Post almost 3 within a day and on the other hand, Revlon has 2-4 in a day.

*      They both are cosmetic brands so they post similar type of stuff like their new product’s information, about their events/sales, coupon, gift cards, consumer reviews etc.

*      Yes, each brand is using the 50/50 rule by posting the updated information related to their cosmetic industry such as videos, articles, news etc.

Headings
Sephora
Revlon
Key words
#Let’s beauty together, #Sephora gift cards,
# NationalAlmondDay
# water foundation
#my five word mantra

#Revlon kiss balm
#choose love
#revlonXgwen
#missbelindaxox
#Valentine’s day



Recent tweets
Monthly beauty box play
Revlon Kiss Balm
Moz info
Tweets- 68.K
Following- 272.K
Followers- 2.16M
Likes-  3326
Tweets- 10.6K
Following- 1139
Followers- 383K
Likes- 6528






*       (Sephora)Their recent post that’s about their monthly beauty box is very popular on their tweeter page they have almost 500 likes on that and 50 people share that post and 25 retweets on it.







*      (Revlon) Their recent post is about their lip balm #RevlonKissBalm that’s very popular on their twitter page it is lip balm with different flavors. They have almost 35 likes 20 retweets etc but it’s just posted 2 hours ago.






So, we observed from the above-mentioned information that both of brands have a number of followers, likes and following on their pages and they gave tough competitions to each other.


Wednesday 8 March 2017


Cosmetic Industry

Analysis of Sephora and Revlon on Facebook

By Rupinder Kaur



Sephora


As we know facebook is becoming one of the most important social media tools in today’s world and almost every company have their facebook business pages and social profiles on that.so, like them, Sephora has a good Facebook official page.

v  They often post a different type of their updated information on Facebook such as about their new products, sales, beauty studio events, and discount products etc.

v  In this business world, 50/50 rule is the very important to rule and Sephora apply this rule very effectively they frequently post some article, videos and other related information with their industry on their official Facebook pages.

v  Sephora uses Health/Beauty, Skin Care, Touchy brush, Benefits cosmetics etc as a keyword of their assignment.

v  The most recent updated post of Sephora is about their product “Rose Flora Toner”.




v  This post is very successful because they give all description about the product and other related information.

v  They have 15,308,851 likes on their page and 15,307,068 follower.



Revlon –


v  They post different things on their facebook pages such as about cosmetics, makeup, mascara, sales and discounted products etc.

v  Yes, like Sephora they also follow the 50/50 rule by posting updated information on videos and article related to their industry.

v  Revlon use chooses to love, design works, cosmetics, stealing beauty, Revlon outer love etc as a keyword on their page.

v  The most recent post is their add video by Gwen Stefani









v  This is very popular because this inspired by the real story and they promote Revlon by choosing love and positivity and their message of inspiring love around the world.

v  Revlon have 8,272,156 likes, 8,267,275 followers on their page.




Tuesday 28 February 2017

Cosmetic Industry
Digital Marketing for Lush
By: Dilmanjot Gill

·         According to my point of view, being a marketer for Lush. I will focus on promoting the originality of the product. As Lush products are made up of natural ingredients.
·         I will organize some live Shows on some exceptional events. These events can attract many customers. These shows will also attract the media which will help the company.
·         As 2015 was accounted for a successful year for live. Facebook, you tube, Twitter, Instagram and many more social Medias presented live recordings. So, being live on these social networking sites will result in increase in number of customers.
·         My target audience will be adults that is 19-45. But we will also launch some totally natural products for the children and older people. As natural products don’t cause allergies so these products will be safe for our older and younger market. But are major target will be the adults.
·         Before launching the new product we will do a press conference in which we will announce the date for launching the product. Our idea is to launch the during summer travel time. Because at that time people spend a lot on beauty and skin care products.
·         We will use all the available platforms to build new customers. We will promote the product through Facebook, Instagram, YouTube and twitter. We will also do some more online advertisements. Our goal is to gain 40,000 more likes on Facebook official page in 1 month. If there is any existing of the fake pages on Facebook we will complaint about it to the Facebook officials.

·         Adults these days are very active on social media. So, as we are going to use all the social media platforms the customers will be definitely attracted towards the product. 
Cosmetic Industry
Fan Pages, Influencers, inbound   links for Lush and Mary Kay
By: Dilmanjot Gill

One of the lush’s fan page is on Fanpage.ca
The top Products of Lush are Seanik shampoo Bar, Argon oil Shampoo Bar, Big shampoo, Ocean salt facewash, American cream hair conditioner, big solid conditioner.



 

Mary Kay Fan page
Mary Kay’s popular fan page is digiday.com. This page contains the information about the reviews of the products. This page tells us about the most popular products made by the company. This page contains an article that talks about internal conditions of the company. This article make this page quite popular.



Cosmetic Industry
Analysis of YouTube Channel
By: Dilmanjot Gill
If we take a look on the YouTube channel of both the companies it can be seen that both companies have enormous followers. This is 89,990 for the Mary Kay and 211,583 for Lush.
·         Lush upload about 4-5 videos in a month but they did not uploaded any video in the last month. On the other hand Mary Kay posts about 2-3 videos each month.
·         Lush uploads the videos contain some social surveys and some celebrities talking about their product. They also uploaded the commercials on their channels. There is also a video about Lush Summit organized in end of 2016 whereas Mary kay most of the videos are advertisements and some of them are about the achievements of the company that it made on last 2 years. The company also posted a videos on this year’s New York’s Fashion week.
·         Lush’s most popular video from the last 15 is about the making of Lush body wash and soap. The title of the video is "Lush How it’s made: intergalactic Bomb”. The video has 299,901 views having 5000 likes and only 25 dislikes. Mary Kay’s most popular video from the last 15 is about a facial cream. The title of the video is “Mary Kay revealing radiance”. The video has 15,000 views on it 144 like and only 2 dislikes.
·         These videos are successful because the videos are full of knowledge and the video links are also shared on Facebook. Facebook is a big platform which leads to increase in views.
·         Mary Kay have average of 9000 views on each video whereas Lush have average of 160,000 views on each video.






Cosmetic Industry
Twitter analysis of Mary Kay and Lush
By: Dilmanjot Gill
If we look at the twitter page of both companies it can observed that Lush is more active on it than Mary Kay as they have more followers and more tweets on page.
·         Lush make about two or three posts each and Mary Kay makes about 1-2 tweets on their page. Mary got more retweets on their tweets compared to Lush. The likes are also more on Mary Kay’s twitter.
·         It can be seen that Lush retweets a lot but Mary Kay tweets only their own posts and make their own videos to upload on their twitter account which is expensive but a good strategy to gain customers.
·         Both companies are following 50/50 rul3 very well as they tweet and post about their own products as well as about the coupons social observations and some interesting videos.
·         Keywords used on lush official account are #lushsummit, #lushcosmetics, #Lushltd. Keywords that are used on Mary Kay’s official twitter account are #nyfw, #valentineday, #Marykayspecial, #Marykaycosmetics.
·         Mary Kay’s recent most successful tweet is about Oil-free eye makeup remover “Make a date each night with our award-winning Marykay Oil-Free Eye Makeup Remover.” It has 171 retweets which makes it a popular post. If we see at the Lush their recent most popular tweet is tweeted on Feb 9. It is about Lush Summit. This tweet has 127 like and 131 retweets.
·         The Mary Kay post is popular because as women love oil free makeup. So this post could be retweeted mostly by all women and that makes it popular. The lush made a summit about a month ago which was about the charity program that lush is running from ten years and donated about 21 million euros. This charity program make this tweet popular.
·         Mary kay: 107k followers, 30.3k likes, 13.9k retweets.

Lush: 178k followers, 13.1k likes, 52.7k retweets.



Cosmetic Industry
Facebook analysis of Lush and Mary Kay
By: Dilmanjot Gill
Mary Kay have dynamic likes on Facebook that is about 3 million on the hand if we take a look on Lush’s official Facebook they have only 300,000 likes. If we deeply observe the official page of Mary Kay we will find that the like and share ration is almost equal which describes the loyalty of customers about the brand.

·         Mary Kay usually post about their upcoming products to let the people know about their products. Their every post includes a link which takes the user to the official website page that gives information about that specific product. On the other hand lush is not very active on Facebook. This is the reason that they got very few likes on their Facebook.
·         Mary Kay is not properly following the 50/50 rule as they post all the post only about products whereas Lush is properly following that rule as they post about the coupons, videos and coupons on their products.
·         Lush’s most popular successful post is a video that they posted on Valentine day. It is about Jack Constantine welcoming consumers to a kingdom of foam and fizz. Brimming with pink bubbles, ectoplasm and yellow submarines, this is the bath art area at the Lush Summit 2017. The Mary Kay’s recent most successful post is posted on February 3rd. This post is a social experience “How did you get greeted at work today? This is how we do it at Mary Kay!”
·         The keywords used at Lush site are Britainwatch, Valentinespecial, LushSummit. Keyword used at Mary Kay’s official Facebook page are NewYorkfashionweek, beauty product.