Title: …cosmetic industry…………...
Written by: ……Harmanpreet Kaur
Sidhu………………..
Subtitle: …………loreal and lush……………
Introduction
Include an Introduction that explains why SEO is an important
consideration for marketers …………………………..
.
A critical part of SEO is making your site simple for both
clients and web index robots to get it. Despite the fact that web crawlers have
turned out to be progressively advanced, regardless they can't see and
comprehend a website page a similar way a human can. Website optimization helps
the motors make sense of what really matters to each page, and how it might be
valuable for clients.
SEO Audit
|
Brand
A L’oreal
|
Brand
B Lush
|
Screen Captures of both Brand’s
home pages:
|
 |
 |
1. URL:
|
http://www.loreal.ca/en-ca/
|
|
2. Page Title
|
L'Oréal, world leader in beauty: makeup, cosmetics, haircare,
perfume
|
Sells a range of natural
handmade bath and body products including natural soaps, bath bombs,
shampoos, fragrances and specialty products.
|
3. Meta Description
|
L'Oréal, world leader in beauty: makeup, cosmetics, haircare,
perfume
|
lush
|
4. Meta Keywords :
|
L’oreal, leader, World, beauty,
cosmetic
|
lush
|
5. Structural elements:
H1, H2, H3
|
<h1>Follow L’oreal . You are: .
share prices. News, Finacial calander. Get to know us,Publications</h1>
|
<h1>Better together</h1>
<h2>Shop the lush
range</h2>
|
6. Bold/Strong tags and
7. Italic/em tags
|
Not found
|
Better together
|
8. Alt Text
|
Biotherm, The body shop,
L’oreal logo
|
Lush fresh handmade cosmetics, sweetest
things images
|
9. Page Load Time
(estimate or use Moz)
|
3.503 seconds
|
2.493 seconds
|
10. Call-to-action:
|
Montréal,
QC, H3A 3S7
1(514)287-4800 |
1 (888)733 -5874
|
11. Anchored Text:
|
Active cosmetic division, Professional
cosmetic division
|
Shop now, with love
|
12. Mobile Friendly:
Yes/No
|
Yes
|
yes
|
13. Social Media:
(List all SM icons on the home page.
|
Facebook, Twitter, link din, YouTube, Instagram
|
Facebook, twitter, snapchat, youtube,
pinterest, google+
|
Google Trends:
Include your topic, and your two brands. Include the search terms with your screen
capture.
 |
Google Trends Insights:
Provide Insights. Include
one to two sentences in your own words that outlines the topic and the two
brands you compared. Discuss the results
you obtained from Google Trends. What
observations can you make about the search interest in this topic over th
Our topic is cosmetic industry in which different types of brand
are come and the two brands that is compared with each other is loreal and the
lush. From the result of google trends it is show that the average of loreal
and lush is ultimately same but on jan1, 2017 average of lush got high jump and
its average became 100.
Latent Semantic Indexing Keywords:
cosmetics industry statistics
cosmetic industry analysis
cosmetic industry revenue
.
Summary:
Brand A’s strengths are ………leader in cosmetic industry…….
Brand B’s strengths are ……Chain of more than 800+ stores across
50 countries
.
Areas that need improvement ………nothing………..
The keyword sentences found on the sites were ……brands,
makeup………..
Conclusion:
Include a conclusion that outlines which brand has the strongest
SEO and performed best though the audit.
Were there any surprises?
APA Citation Sample
(in alphabetical order):
SIGraph. (February
2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (February
2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
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