Title:  …Cosmetic Industry…….

Written by:  Komalpreet Kaur………

Subtitle:  Bobbi Brown & Chanel…………

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.bobbibrowncosmetics.ca/	http://www.chanel.com/en_CA/
2.     Page Title	Cosmetics | BobbiBrown.com	CHANEL Official Website: Fashion, Fragrance, Makeup, Skincare, Watches, Fine Jewelry
3.     Meta Description	Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.	Enter the world of CHANEL and discover the latest in Fashion & Accessories, Eyewear, Fragrance, Skincare & Makeup, Fine Jewelry & Watches.
4.     Meta Keywords :	Cosmetics	CHANEL, Fashion, Fashion Shows, Fashion Accessories, Fragrance, Beauty, Watches, Fine Jewelry.
5.     Structural elements:  H1, H2, H3	• find the one • milk or oil? • New Year.New Glow. • How ToGlam It Up • Date Night Essentials • Going out?Get readywith us. • Discover • How To: Luxe Lip Color • Milk Or Oil? • Morning • Night • Try A MiniRemedy • •	FRAGRANCE • Haute couture • FASHION • FINE JEWELRY • WATCHES • INSIDE CHANEL • FRAGRANCE • MAKEUP • SKINCARE
6.     Bold/Strong tags and 7.     Italic/em tags	Soothing Cleansing Milk • Skin Glow Collection • Luxe Lip	Not found
8.     Alt Text	Luxe Lip Color • Shimmer Wash Eye Shadow • Extra Illuminating Moisture Balm • Cheek Glow Palette • Smokey Eye Mascara • Sultry Nude Eye & Cheek Palette • Highlighting Powder - Pink Glow • Metallic Long-Wear Cream Shadow • Pot Rouge for Lips & Cheeks • Art Stick • Shimmer Brick Compact - Bronze • Long-Wear Cream Shadow Stick • Glow to Go - Blush & Illuminate • High Shimmer Lip Gloss • How To: Luxe Lip Color • Soothing Cleansing Milk • Extra Repair Moisturizing Balm • Extra Illuminating Moisture Balm • Soothing Cleansing Oil • Soothing Cleansing Milk • Extra Repair Nourishing Milk	CHANEL • WATCHES • INSIDE CHANEL • FRAGRANCE • MAKEUP • SKINCARE • HAUTE COUTURE • FASHION • FINE JEWELRY
9.     Page Load Time (estimate or use Moz)	6.817 seconds	2.662 seconds
10.  Call-to-action:	1 (877) 310-9222	1-800-550-0005
11.  Anchored Text:	Make up, skin, fragrance	Make up, fine jewelry, skincare, fashion
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	--	Not found

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

It is crystal clear from the above line graph that observations from the past 12 months on an average have a fluctuating pattern as seen, Chanel has a steady growth and showed an upward trend. Whereas, on the other hand Bobbi Brown remained slow-moving and showed flat progress.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

• Marketing in the beauty industry.
• Beauty Industry
• Cosmetic Industry Trends.

Summary:

Brand A’s strengths are …(Bobbi Brown)…It has a strong brand reputation.

Brand B’s strengths are …(Chanel)…It has a strong distribution network.

Areas that need improvement …Bobbi Brown distribution system's absence of reach to other practical markets

The keyword sentences found on the sites were …Fashion, Makeup, Skincare, Fragrance, and Haute Couture.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

In a nutshell, Chanel has the stronger SEO as compared to Bobbi Brown. As Chanel, depicted high progress in the last 12 months also there are more followers, high customer-service, and performed far well in its audit.

APA Citation Sample (in alphabetical order):

Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/

Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

(MOZ, n.d.)

(Chanel, n.d.)