By observing from the last 5-10 videos in their respective channels it is clearly visible that they mainly post videos of makeup tutorials using their own cosmetic products. Moreover, they are quite vigorous in posting new and enhanced makeup videos. Moving further, Bobbi Brown posts every week a new video using its new launched products and how-to's in them, inspiring women and defining "beautiful".

       Chanel also posts videos in related to cosmetic products and how to apply them and introduces its new collection with coupons and how to grab them. Elaborating further, Bobbi Brown just uses models to promote the products. Whereas, Chanel use Kristen Stewart in most of its videos.

      There are number of videos for the brand. Bobbi Brown's famous video regarding smokey eye look had more than 1,164k likes and for Chanel it had more than 3500k likes also more than 2.5k comments on each.

      These videos were more successful because women refer to these video tutorials for makeup tips and how to do their own makeup with ease.

      There are 121,440 subscribers 7,818,152 views with more than 250+ subscribers for Bobbi Brown & 755,181 subscribers 287,865,055 views with more than 560+ subscribers for Chanel.