Cosmetic Industry

Facebook analysis of Lush and Mary Kay

By: Dilmanjot Gill

Mary Kay have dynamic likes on Facebook that is about 3 million on the hand if we take a look on Lush’s official Facebook they have only 300,000 likes. If we deeply observe the official page of Mary Kay we will find that the like and share ration is almost equal which describes the loyalty of customers about the brand.

·         Mary Kay usually post about their upcoming products to let the people know about their products. Their every post includes a link which takes the user to the official website page that gives information about that specific product. On the other hand lush is not very active on Facebook. This is the reason that they got very few likes on their Facebook.

·         Mary Kay is not properly following the 50/50 rule as they post all the post only about products whereas Lush is properly following that rule as they post about the coupons, videos and coupons on their products.

·         Lush’s most popular successful post is a video that they posted on Valentine day. It is about Jack Constantine welcoming consumers to a kingdom of foam and fizz. Brimming with pink bubbles, ectoplasm and yellow submarines, this is the bath art area at the Lush Summit 2017. The Mary Kay’s recent most successful post is posted on February 3^rd. This post is a social experience “How did you get greeted at work today? This is how we do it at Mary Kay!”

·         The keywords used at Lush site are Britainwatch, Valentinespecial, LushSummit. Keyword used at Mary Kay’s official Facebook page are NewYorkfashionweek, beauty product.