Title: Cosmetic Industry- a SEO Analysis of two different brands.
Written by: Rupinder Kaur
Subtitle: Revlon and Sephora
Introduction
Include an Introduction that explains why SEO is an important consideration for marketers .
SEO Audit
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Brand A
Sephora
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Brand B
Revlon
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Screen Captures of both Brand’s home pages:
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1. URL:
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2. Page Title
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Cosmetics, Beauty Products, Fragrances & Tools
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Makeup, Hair Colour, Nails, Beauty Tools
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3. Meta Description
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"Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands.">
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"Discover all Revlon cosmetics for eyes, lips, and face. Find haircolor, nail products, and beauty tools in one place." />
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4. Meta Keywords :
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Action, Value
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Not available
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5. Structural elements:
H1, H2, H3
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H1- "top: 12.75px"
H2- not available
H3- Not available
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H2- Not available
H3- "glyphicon glyphicon-plus"
"mobilenav_0_lnkCart"
"mobilenav_0_repPrimaryNavigation_
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6. Bold/Strong tags and
7. Italic/em tags
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C$0.00 *C$50.00
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Not available
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8. Alt Text
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Canada, Sephora, free shipping over C$50,
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"Revlon"
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9. Page Load Time
(estimate or use Moz)
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9.415seconds
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4.412 seconds
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10. Call-to-action:
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Not found
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Book a tour
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11. Anchored Text:
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Just arrived, values sets, bestsellers, beauty deals etc.
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Products, choose your flavor
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12. Mobile Friendly:
Yes/No
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yes
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yes
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13. Social Media:
(List all SM icons on the home page.
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Facebook, Instagram, twitter, YouTube etc.
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Instagram, Facebook, twitter, YouTube, google+
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Google Trends:
Sephora/ Revlon (online selling0
Google Trends Insights:
By observing the all-important things about my first brand Sephora I found that Sephora’s business is increasing day by day and their profit level/sales are also increasing continuously. The online sales of Sephora and their direct selling that’s increasing rapidly. On the other hand Revlon is also doing quite good to improve their business and they both have a high competition with each other. Their annual sales are continuously going to increase
Latent Semantic Indexing Keywords:
Sephora- blush Sephora, Sephora online survey, makeup sales, Sephora coupon etc.
Revlon- Revlon hair products, Revlon makeup kit, Revlon brands, Revlon hair tools etc.
Summary:
Sephora’s strengths are they have their own recognizable image in the eyes of their consumers. Sephora has their own labels. They are also known for their branding and marketing strategies.
Revlon’s strengths are they are supporting several health programs for women. It is an international company they sale their products within 100 countries etc.
Areas that need improvement – Revlon have to improve their financial situation.
Sephora have to improve their business at global level.
The keyword sentences found on the sites were – products, sale, preference etc.
Conclusion:
As compared to both brands I found that Revlon has a quite good SEO as compare to Sephora because they provide the more information it’s easy to find it is surprising for me because I personally think that before my research that Sephora is better than Revlon.
APA Citation Sample (in alphabetical order):
(2017, february ). Retrieved from http://www.revlon.ca/
(2017, february). Retrieved from http://www.sephora.com/
LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
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