Cosmetic Industry Analysis Content Marketing idea for Loreal by Harmanpreet Kaur Sidhu

1.   Social promotional blog post – Content marketing idea for Loreal brand

There are 3 keys of content marketing for loreal brand

·        Education

L'Oreal Paris is a put stock in brand. The organization gloats high brand devotion and spectacular rehash business. Once a female buyer finds a cosmetics or excellence item that she enjoys, she tends to stay with it. This opens L'Oreal Paris up to an entire host of substance promoting openings around instruction. The most effective method to recordings, DIY, and giving certainties to purchasers are basic ways the brand elevates itself to its clients, all while giving helpful data and drawing in new fans.

•        Empowerment

L'Oreal is about enabling its clients. The organization advances itself as more than only a restorative and excellence mark yet as a wellspring of quality and certainty for its buyers. L'Oreal is cautious about ensuring its substance enables clients and abandons them with an uplifting viewpoint toward the brand.

•        Aspiration

By supporting occasions, for example, the Golden Globes and Project Runway, L'Oreal has situated the brand as trademark for desire. The fabulousness of a honors occasion or the high unmistakable quality of a mold show are impeccable spots for L'Oreal to embed and set up itself as the item to buy in the event that you need to enhance yourself and achieve higher objectives for wellbeing and excellence.

Cosmetic industry analysis Loreal and Aveeon on youtube by Harmanpreet Kaur Sidhu

1.   Social promotion blog post #3 – Brand A loreal vs Brand B Aveeon on youtube

Youtube is the video monster which turns into the stage for the advertisers and particularly for the magnificence advertisers. Magnificence is the most focused substance on the Youtube stage. More than 16 billion video perspectives are seen towards the magnificence channels on Youtube stage. Numerous restorative brands are contending on the Youtube stage for better leads. Here is one case to advance restorative brand on the Youtube stage.

In the first place things to begin with, run with an impeccable technique keeping in mind the end goal to advance the restorative brand. Fabricate a marked Youtube channelwith great logo plan and channel outline alongside impeccable depiction and connections to your site. Arrange a battle that can pull in the purchasers towards your items. Many top brands like L'Oreal Paris beautifiers brands joined forces with the Youtube stars in excellence classification keeping in mind the end goal to publicize their items in their recordings. This is the general strategy that was being used today. In this way, proceed with an unmistakable and immaculate procedure to thump the entryways of accomplishment on Youtube stage.

Brand A Loreal –

https://www.youtube.com/user/lorealpariscanada

 Brand B Aveeon

https://youtu.be/YOkD5dBFPmc

Cosmetic Industery Analysis of Loreal and Aveeon on Facebook by Harmanpreet Kaur Sidhu

INDUSTRY – COSMETIC PRODUCTS

Two brand that I have choose is loreal brand and aveeon brand.

1.   Social promotion for blog post #1 – Brand A loreal vs Brand B aveeon on facebook

         Brand A loreal –

https://www.facebook.com/lorealprofessionnel.ca/?brand_redir=358652380937681

Facebook advanced loreal and aveeon mark by various sorts occasions. Here is one occasion that advanced by facebook for loreal brand.The name of occasion is hair form night. It is hung on 12 May in Toranto.This occasion is devoted to hair pattern and excellence.

Primary elements of occasion are:

•        .We've prepared Toronto's top hairdressers to offer you a full hair encounter: FREE proficient conclusion and counsel, and FREE styling session.

•        The HAIR FASHION NIGHT will be an awesome chance to have entry to our beauticians and their aptitude.

•        Beyond a free styling session, beauticians will be there to tune in and prescribe the best hair shading and trim as per your face shape, skin and goals, and additionally the most adjusted items to replicate the look or deal with it once the night is over.

Brand B - Aveeon

https://www.facebook.com/191704024550/photos/10154651963609551/

Title:  …cosmetic industry…………...

Written by:  ……Harmanpreet Kaur Sidhu………………..

Subtitle:  …………loreal and lush……………

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

A critical part of SEO is making your site simple for both clients and web index robots to get it. Despite the fact that web crawlers have turned out to be progressively advanced, regardless they can't see and comprehend a website page a similar way a human can. Website optimization helps the motors make sense of what really matters to each page, and how it might be valuable for clients.

SEO Audit	Brand A L’oreal	Brand B Lush
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.loreal.ca/en-ca/	https://www.lush.ca/
2.     Page Title	L'Oréal, world leader in beauty: makeup, cosmetics, haircare, perfume	Sells a range of natural handmade bath and body products including natural soaps, bath bombs, shampoos, fragrances and specialty products.
3.     Meta Description	L'Oréal, world leader in beauty: makeup, cosmetics, haircare, perfume	lush
4.     Meta Keywords :	L’oreal, leader, World, beauty, cosmetic	lush
5.     Structural elements:  H1, H2, H3	<h1>Follow L’oreal . You are: . share prices. News, Finacial calander. Get to know us,Publications</h1>	<h1>Better together</h1> <h2>Shop the lush range</h2>
6.     Bold/Strong tags and 7.     Italic/em tags	Not found	Better together
8.     Alt Text	Biotherm, The body shop, L’oreal logo	Lush fresh handmade cosmetics, sweetest things images
9.     Page Load Time (estimate or use Moz)	3.503 seconds	2.493 seconds
10.  Call-to-action:	Montréal, QC, H3A 3S7 1(514)287-4800	1 (888)733 -5874
11.  Anchored Text:	Active cosmetic division, Professional cosmetic division	Shop now, with love
12.  Mobile Friendly: Yes/No	Yes	yes
13.  Social Media: (List all SM icons on the home page.	Facebook, Twitter, link din, YouTube, Instagram	Facebook, twitter, snapchat, youtube, pinterest, google+

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over th

Our topic is cosmetic industry in which different types of brand are come and the two brands that is compared with each other is loreal and the lush. From the result of google trends it is show that the average of loreal and lush is ultimately same but on jan1, 2017 average of lush got high jump and its average became 100.

 

Latent Semantic Indexing Keywords:

cosmetics industry statistics

cosmetic industry analysis

cosmetic industry revenue

.

Summary:

Brand A’s strengths are ………leader in cosmetic industry…….

Brand B’s strengths are ……Chain of more than 800+ stores across 50 countries

.

Areas that need improvement ………nothing………..

The keyword sentences found on the sites were ……brands, makeup………..

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

APA Citation Sample (in alphabetical order):

http://www.lorealparis.ca/_en/_ca/home/index.aspx

https://www.lush.ca/

http://www.loreal.ca/en-ca/

https://www.google.ca/trends/explore?date=today%2012-m&q=Cosmetic%20industry,Loreal,Lush

SIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar