DISCLAIMER: “This is a student-concept for Sheridan Pilon School of Business Digital Marketing Course”.

      On the off chance that I would be allowed to be in Marketing Department I would love to work with Bobbi Brown as it is more popular in Digital Media Marketing as compared with Chanel.

      Here, I am creating a campaign for Bobbi Brown. My thought to advance this battle is target female competitors advancing a long-wear eye cosmetics. My idea to promote this campaign would be to target female athletes promoting a long-wear eye makeup. I would conduct a program in which athletes would participate without the worry of their makeup being smudged or so. The campaign would keep going for 15 days and would coordinate with various types of online networking such YouTube, Instagram alongside the hashtag #longwearlifeproof made by Bobbi Brown. Additionally, "Individuals cherish the main individual perspective, which is the reason Instagram and selfies are so mainstream, and that is the inclination this battle inspires". "It is one thing to peruse about long-wear cosmetics, however every cosmetics mark out there says their cosmetics is long lasting, and our organization's principle center would be around demonstrating that. Our organization has now made group of unmistakable competitors and Olympians called Team GoPro, of which Ms. Moniz, Ms. Mancino, Ms. Teter and Ms. Mancuso are individuals. The ladies all will be utilizing GoPro cameras to film for the #longwearlifeproof crusade. Besides, the style and look of GoPro film is unmistakable by enthusiasts of the brand and also countless. Basically observing the GoPro style can pull in a considerable measure of shoppers. More or less, I feel that this campaign will be fantastically fruitful It ties big name, extraordinary games, cosmetics, online networking, and GoPros all into one video and shows the item in a genuine and fun way, that sounds like a winning formula.

      My principle group of onlookers would be competitors who might not stress over their cosmetics being smeared and can now play with no stress.

      We are fundamentally searching for more supporters, likes on our page so that our image would be known around the world.

https://youtu.be/RxLfiVKzLSE

      We are wanting to launch this campaign in mid-year between April/May and we are additionally wanting to target students or undergraduates who can attempt our #LongEyeMakeup as who might going back to school.

      The stages which would be our principle center would be around YouTube, a variety of recordings are displayed on the authority Bobbi Brown channel and also the competitors' channels. What's more, other would direct extraordinary games. As a nowadays sport is enjoyed by everybody we are concentrating on the significance of games as social-strategy.

      Women these days are concerned about their makeup as sometimes it does not last longer. Our main focus is to make a product that would last longer and not smudge on the skin. Moreover, we will be providing free samples of the product so that our audience can trust our product without any concern. As more and more samples would be distributed in this campaign this would definitely be helping in engaging a number of consumers and audiences to us.