DISCLAIMER: “This is a student-concept for Sheridan Pilon School of Business Digital Marketing Course”.

      On the off chance that I would be allowed to be in Marketing Department I would love to work with Bobbi Brown as it is more popular in Digital Media Marketing as compared with Chanel.

      Here, I am creating a campaign for Bobbi Brown. My thought to advance this battle is target female competitors advancing a long-wear eye cosmetics. My idea to promote this campaign would be to target female athletes promoting a long-wear eye makeup. I would conduct a program in which athletes would participate without the worry of their makeup being smudged or so. The campaign would keep going for 15 days and would coordinate with various types of online networking such YouTube, Instagram alongside the hashtag #longwearlifeproof made by Bobbi Brown. Additionally, "Individuals cherish the main individual perspective, which is the reason Instagram and selfies are so mainstream, and that is the inclination this battle inspires". "It is one thing to peruse about long-wear cosmetics, however every cosmetics mark out there says their cosmetics is long lasting, and our organization's principle center would be around demonstrating that. Our organization has now made group of unmistakable competitors and Olympians called Team GoPro, of which Ms. Moniz, Ms. Mancino, Ms. Teter and Ms. Mancuso are individuals. The ladies all will be utilizing GoPro cameras to film for the #longwearlifeproof crusade. Besides, the style and look of GoPro film is unmistakable by enthusiasts of the brand and also countless. Basically observing the GoPro style can pull in a considerable measure of shoppers. More or less, I feel that this campaign will be fantastically fruitful It ties big name, extraordinary games, cosmetics, online networking, and GoPros all into one video and shows the item in a genuine and fun way, that sounds like a winning formula.

      My principle group of onlookers would be competitors who might not stress over their cosmetics being smeared and can now play with no stress.

      We are fundamentally searching for more supporters, likes on our page so that our image would be known around the world.

https://youtu.be/RxLfiVKzLSE

      We are wanting to launch this campaign in mid-year between April/May and we are additionally wanting to target students or undergraduates who can attempt our #LongEyeMakeup as who might going back to school.

      The stages which would be our principle center would be around YouTube, a variety of recordings are displayed on the authority Bobbi Brown channel and also the competitors' channels. What's more, other would direct extraordinary games. As a nowadays sport is enjoyed by everybody we are concentrating on the significance of games as social-strategy.

      Women these days are concerned about their makeup as sometimes it does not last longer. Our main focus is to make a product that would last longer and not smudge on the skin. Moreover, we will be providing free samples of the product so that our audience can trust our product without any concern. As more and more samples would be distributed in this campaign this would definitely be helping in engaging a number of consumers and audiences to us.

Bobbi Brown and Chanel has their own fan pages where customers from different areas write their opinions, & reviews regarding the product. It also proves helpful for other people who can read the reviews before buying them. Moreover, there are many unofficial pages for the brands and customers post images, videos, and comments on the particular product of the brand. Companies use celebrity endorsements to promote their product because customers try to copy their celebrities. Bobbi Brown has the strongest page link metrics of 98 whereas, Chanel has only 48. Customers generally trust word-of-mouth marketing from other consumers than companies promoting their own products. Elaborating further, Bobbi Brown cosmetics were more likable by consumers in terms of word-of-mouth marketing. Bobbi Brown’s links:

PageRank	6
Alexa Rank	66150
Alexa Inbound Links	1834
Home Page Title	Bobbi Brown Cosmetics :: US Official Site
Meta Description	Shop the full line of Bobbi Brown Cosmetics online. Learn Bobbi's tips & techniques for creating a fresh, modern look.

http://www.totalbeauty.com/reviews/product/501528/bobbi-brown-creamy-concealer/reviews

http://www.productreview.com.au/p/chanel.html

      By observing from the last 5-10 videos in their respective channels it is clearly visible that they mainly post videos of makeup tutorials using their own cosmetic products. Moreover, they are quite vigorous in posting new and enhanced makeup videos. Moving further, Bobbi Brown posts every week a new video using its new launched products and how-to's in them, inspiring women and defining "beautiful".

       Chanel also posts videos in related to cosmetic products and how to apply them and introduces its new collection with coupons and how to grab them. Elaborating further, Bobbi Brown just uses models to promote the products. Whereas, Chanel use Kristen Stewart in most of its videos.

      There are number of videos for the brand. Bobbi Brown's famous video regarding smokey eye look had more than 1,164k likes and for Chanel it had more than 3500k likes also more than 2.5k comments on each.

      These videos were more successful because women refer to these video tutorials for makeup tips and how to do their own makeup with ease.

      There are 121,440 subscribers 7,818,152 views with more than 250+ subscribers for Bobbi Brown & 755,181 subscribers 287,865,055 views with more than 560+ subscribers for Chanel.

      Both the brands are broadly dynamic on Twitter too. In any case, Bobbi Brown is more dynamic when contrasted with Chanel as Brown ceaselessly posts about its new shows and items now and then 2-3 times in succession in a solitary day, while Chanel does not post much about the items as its last tweet was in January. Also, Brown posts routinely about its special occasions, and new beauty care products yet to be propelled and so forth. Chanel advances and tweets about its mold shows and cosmetics items to advance their items. Chanel is somewhat moderate in tweets when contrasted with Bobbi Brown as it frequently tweets.

      Bobbi Brown advances its items utilizing its item pictures and uses motivational quotes for ladies like "Beauty from inside out"- Bobbi Brown. Though, Chanel characterizes mold in another sense with helpful quotes like "CHANEL is over each of the style. “Fashion passes, style remains'- Gabrielle Chanel.

       Both the brands utilize 50/50 idea in advancing their items. Both brands advances its beautifiers advances by blessing bundles and extraordinary rebates on Twitter. The primary highlighted sentences in Bobbi Brown were #BobbiBrown #UnNudeLip #NomakeupLook and so forth. While, Chanel utilized #ChanelHouteCouture #NewEyeMakeup and so on.

      These brands were effective in advancing their image it has as of now a fruitful picture in the market and on account of the solid position in a restorative industry they could advance their corrective items so effectively.

      Best in preferences was Bobbi Brown as it got 1.2k likes all things considered. While, Chanel got less likes on its Twitter page 10k likes. Moreover, Bobbi Brown has 548k supporters and 2.8k remarks on the tweets, Chanel has 12.7M devotees and 3.6k remarks on Tweets.

      Both the brands are exceptionally dynamic on social media. Bobbi Brown posts consistently, now and then more than one time in a day. Then again, Chanel is more dynamic than Bobbi Brown as watched that it posts each hour by and large about its new items, rebates or services. Content posted on these websites is extremely progressive as Bobbi Brown generally posts motivational quotes, energetic pictures. In addition, it does posts about the limited time offers and excellence beauty tips.

      Bobbi Brown has a wide assortment of pictures, motivational quotes for ladies to look better and feel better in their own skin. Then again, Chanel ceaselessly appears and advances its items. Chanel has a sufficient measure of cosmetics recordings, and form demonstrates occasions to advance its new propelled beauty care products. Additionally, Chanel advances many shows and new accumulations on its page.

      Moving further, it can be seen from their pages that both brands utilize 50/50 run the show. Both Chanel and Bobbi Brown has seen advancing their items and their image picture. Nonetheless, Bobbi Brown is seen posting motivational quotes for lovely women out there to feel delightful in their skin and Chanel advancing new design culture in ladies nowadays. Chanel is advancing style in an alternate perspective and clarifying that "Fashion passes Style remains".

      Chanel promotes the logo of “Chanel is above all a style. Fashion passes, style remains." -Gabrielle Chanel and “I don’t do fashion I am fashion” – Coco Chanel. It is seen concisely in Chanel posts. Moreover, Bobbi Brown promotes the logo “Beauty from the inside out”- Bobbi Brown.

      Both the brands were successful in portraying best image of their brand. Bobbi Brown’s most recent and famous post was regarding a makeup tutorial using Brown’s new makeup collection of Sultry Nudes Palette & 45k likes with 16 shares of the video. On the other hand, Chanel’s recent post was on its beauty kit and Gift set, people liked it with 175 shares and 2.4k likes.

      In my opinion, these posts were so successful because there is craze in women for new and enhanced cosmetic brands as they are likeable these days by women all over the world. Chanel was more famous as it was promoting a new product with a gift set as a promotion. Moreover, Brown’s famous makeup tutorial was with Bobbi Brown’s products only and there were straight links to purchase them directly from them.

      There were 20,607,979 likes and 1 million comments, more than 346+ shares on Bobbi Brown’s webpage. Moreover, Chanel had 17,159,765 likes and 2.5 million comments, with more than 254+ shares.