Title:
Cosmetics
Written
by: DilmanjotGill
Subtitle: Mary Kay, Lush
Introduction
Include an
Introduction that explains why SEO is an important consideration for marketers ………………………….. .
SEO Audit
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Lush
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Mary Kay
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Screen Captures of both Brand’s home pages:
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|
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1.
URL:
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https://www.lush.ca/
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http://www.marykay.ca/Default.aspx
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2.
Page Title
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Lush
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Mary Kay Canada - Makeup, Skin Care, Beauty Tips, Virtual Makeover
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3.
Meta Description
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LUSH |
Think about pink. Explore the latest product and beauty trends. Find a Consultant in Canada. Discover an unparalleled career opportunity. |
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4.
Meta Keywords :
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LUSH |
virtual makeover, age-fighting, age fighting, anti-aging, anti aging, beauty make-up, beauty makeup, beauty make-up, beauty on a budget, beauty tips, bestsellers, best-sellers, business, cheek colour, blush, consultant locator, eye liner, eyeliner, eye make-up, eye makeup, eye make-up, eye shadow, eyeshadow, find a consultant, gift ideas, hair makeover, lip gloss, lipstick, make-up and makeover, online makeover, make-up applicators, make-up beauty products, make-up cosmetics, make-up products, make-up tips, makeover games, makeup, makeup artist looks, makeup cosmetics, makeup skin, makeup tips, mary kay, mary kay career, mary kay business, mary kay opportunity, mary kay consultant, online virtual makeover, opportunity, spf, start a new business, timewise, tips for make-up, direct selling, direct sales |
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5. Structural
elements:
H1, H2, H3
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Better together • It's better on top. Shop the Lush Range |
Wrap up some love this
Valentine day
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6.
Bold/Strong tags and
7.
Italic/em tags
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Not
Found
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Not
Found
|
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8.
Alt Text
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LUSH Fresh handmade cosmetics • LUSH Fresh handmade cosmetics • Find a LUSH shop • New product • With Love swatch image • With Love image • 0 stars out of 5 • Sweetest Thing swatch image • Sweetest Thing image • 4.5 stars out of 5 • Rosie swatch image • Rosie image • 5 stars out of 5 • New product • Love You, Love You Lots image • 5 stars out of 5 • New product • Lovestruck image • 5 stars out of 5 • New product • Cupid image • 4.5 stars out of 5 • Rose Bombshell image • 4.5 stars out of 5 • The Kiss swatch image • The Kiss image • 5 stars out of 5 • New product • Two Hearts Beating As One swatch image • Two Hearts Beating As One image • 5 stars out of 5 • Prince Charming swatch image • Prince Charming image • 5 stars out of 5 • The Kiss swatch image • The Kiss image • 4 stars out of 5 • Fighting Animal Testing • Freshest Ingredients • LUSH Ethical Buying • 100% vegetarian • Handmade • Naked • Facebook • Twitter • YouTube • Instagram • Pinterest • Tumblr • Google+ • Snapchat |
SELL MARY KAY • NEW PRODUCTS • Valentine's • Holiday Gifts • Gel Semi-Matte Lipstick • Hostess Brochure • Shelter Grant • Virtual Makeover • Beauty Benefits • MAL • eCatalog • MKACF |
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9.
Page Load Time
(estimate or use Moz)
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||
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10. Call-to-action:
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905-277-5874
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905-858-0020
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11. Anchored
Text:
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Make
up products, Beauty products
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Facewashes,
perfumes
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12. Mobile
Friendly:
Yes/No
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Yes
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Yes
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13. Social
Media:
(List all SM icons on the home page.
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-
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-
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Google Trends:
Include your topic,
and your two brands. Include the search
terms with your screen capture.
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Google Trends Insights:
As it can be observed from
the graph that both companies are doing good job and have approx. same sales in
first 9 months of 2016. But after October the Lush (yellow) gained a lot of
possession. One more thing that is observe is Lush is popular in North America,
India, Russia and Australia whereas Mary Kay is popular in South America and
South Africa.
Latent Semantic Indexing Keywords:
Lush: Merry hill opening times, Body shop near me, the body shop careers.
Mary Kay:
Mary Kay online, Mary kay price
list, Mary kay look book
Generate a list of LSI
keywords from the LSI Graph Keyword Generator.
Search your sites and identify any LSI Keywords that you can find on
either of your brands’ sites. Target at
least 3 per brand.
Strengths
Mary Kay strengths are
·
Reduced
labor costs
·
One of
the largest cosmetic companies in the United States.
·
High
profitability and revenue. (www.swotanalysis24.com, 2015)
Lush’s strengths are
·
The packaging expenses are kept at minimum which are
the largest part in a cosmetic industry
·
The expenses spend on marketing operations was also
limited
·
Chain of more than 800+ stores across 50 countries
·
Lush developed an highly distinctive retail format an
interior that resembled as much a delicatessen as a traditional retail shop (www.mbaskool.com,
2016) .
Weaknesses
Mary Kay:
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·
high loan rates are possible
·
taxes
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Lush:
·
Advertising
is not very attractive.
·
Very high price of
products.
·
Pure
products always have the issue of keeping them in the fridge (www.mbaskool.com,
2016) .
The keyword sentences
found on the sites were
Fresh handmade cosmetics, Fresh Products with no preservatives, Women cosmetics brands, The Procter & Gamble Company
Conclusion:
It can be concluded
from the whole observation that Lush has strong market strategies and strengths
that Mary Kay. The revenue and sales of Lush is also increasing. The surprise
was Mary Kay is popular only in South America and South Africa everywhere else
Lush has the lead over Mary Kay.
References
Google. (February 2016). Google
trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
LSIGraph. (February 2017). LSIGraph
keyword generator [keyword term here]. Retrieved from http://lsigraph.com/
www.mbaskool.com. (2016, March 2). Retrieved from
www.mbaskool.com: http://www.mbaskool.com/brandguide/lifestyle-and-retail/9203-lush.html
SEOmoz Inc. (February 2017). MozBar.
Retrieved from https://moz.com/tools/seo-toolbar
www.swotanalysis24.com. (2015, August 9). Retrieved from
www.swotanalysis24.com:
https://www.swotanalysis24.com/swot-m/68334-swot-analysis-mary-kay.html
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