Cosmetic Industry
Sephora
vs Revlon on YouTube
By Rupinder Kaur
Everyone knows
that YouTube became a very popular social media tool and people continuously
update different type of videos on YouTube either personal or related to business. My two brands Sephora and Revlon
have their official YouTube pages and they regularly post videos.
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Sephora
regularly posts their videos on YouTube
like 1-2 videos within 4 days and Revlon post 2 videos within 5 -8 days.
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Sephora
and Revlon both their videos on YouTube related to their products and other
updated information. Sephora also gives
some tips like how to apply a product to
their YouTube videos. Like them, Revlon
also posts the same type of videos but
like a commercial, celebrity post, news
etc.
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In
the description area they have keywords, a description about their company and
brand such as Sephora use channels,
playlists, videos, lets beauty together as keywords and they also have a short
description about their company’s brand. Revlon also uses some keywords like
loveln3 words, the power of love,
Revlon and they also show playlists and discussion including
description.
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Sephora’s
most updated and popular video is about tips in this video they give the tips
about how to apply liquid lipsticks etc.
Quick Tip: Crusty Lips & Lip Fixes | Sephora
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Revlon‘s
most updated post is about their color stay foundation test that's become very popular on YouTube they have almost 12,622 views.
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I
think these two posts are very popular because no doubt both companies promote their
products through these videos but they also give some tips to people related to
different products so people like that.
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Headings
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Sephora
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Revlon
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Quantifiable
data
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2080
videos
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753K
Subscribers
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5
links of other social
sites
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400
videos
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58K
subscribers
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4
links to other social sites.
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nice content
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