Cosmetic Industry

Sephora vs Revlon on Twitter

By Rupinder Kaur

Twitter is also one of the main social media tools where people regularly post different things and people tweet on that. Moreover, business companies also have their pages on tweeter and also post their daily updated information like that Sephora and Revlon also have their official pages on twitter.

      Sephora and Revlon often update their posts on tweet regularly. Sephora

Post almost 3 within a day and on the other hand, Revlon has 2-4 in a day.

      They both are cosmetic brands so they post similar type of stuff like their new product’s information, about their events/sales, coupon, gift cards, consumer reviews etc.

      Yes, each brand is using the 50/50 rule by posting the updated information related to their cosmetic industry such as videos, articles, news etc.

Headings	Sephora	Revlon
Key words	#Let’s beauty together, #Sephora gift cards, # NationalAlmondDay # water foundation #my five word mantra	#Revlon kiss balm #choose love #revlonXgwen #missbelindaxox #Valentine’s day
Recent tweets	Monthly beauty box play	Revlon Kiss Balm
Moz info	Tweets- 68.K Following- 272.K Followers- 2.16M Likes-  3326	Tweets- 10.6K Following- 1139 Followers- 383K Likes- 6528

       (Sephora)Their recent post that’s about their monthly beauty box is very popular on their tweeter page they have almost 500 likes on that and 50 people share that post and 25 retweets on it.

      (Revlon) Their recent post is about their lip balm #RevlonKissBalm that’s very popular on their twitter page it is lip balm with different flavors. They have almost 35 likes 20 retweets etc but it’s just posted 2 hours ago.

So, we observed from the above-mentioned information that both of brands have a number of followers, likes and following on their pages and they gave tough competitions to each other.